From the New York Times piece.
The thing that I wonder about with the impending “death of print,” is– does online advertising really work? I use Firefox w/ Adblock Plus, and I haven’t looked at an ad on the Internet in YEARS. It’s gotten to the point where if I’m using someone else’s computer and I SEE an ad, I actually get confused: “Hey, what is this thing over here? Telling me to buy something…?”