We’ve talked quite a bit on the show about Twitter, what it’s good for, what it’s not, what it means, and what it doesn’t– today, I came across this interesting (and somewhat surprising) piece from the How-To Geek on how Twitter kills productivity unless you’re building a brand.
Keep in mind, he’s not saying that people who aren’t “building a brand” shouldn’t be ON Twitter, only making a correlation between following Twitter and being productive.
What do you think?